Lincoln_What It Was, What It Is

TANQ continue’s their collaboration with Hooligan and 1st Avenue Machine (see ‘Dentyne Split-to-Fit‘) on this spot for the new Lincoln MKZ. The spot is part of Lincoln’s ‘Hello Again’ campaign, from agency Hudson Rouge.
The shots are a photographic analysis of form and function, contrasting different interpretations of simple concepts. Drawing inspiration from the past – including the iconic Lincoln Zephyr from the 1940’s featured in the spot, Lincoln unveils the new MKZ. Deceptively simple in its execution, each shot required subtle manipulation in Flame to create the clean, stark quality of the images. TANQ’s creative director Alex Catchpoole was the Flame Artist.

Credits: // Agency: Team Detroit - Hudson Rouge / Producer: Jess McMahon / Production Company: 1st Avenue Machine / Director: Tim Brown / Producer: Topper Anton / Editor: Kane Platt @ Hooligan